Royal Carribean

Leave Yourself Behind

On average, 64% of people feel they can't fully be themselves in their everyday lives.

Beyond the confines of routine, you are a multi-dimensional being yearning for liberation. On a vast, boundless ship at sea, surrounded by strangers with no land in sight, freedom awaits. Here, you can embrace your diverse selves, reimagine and rebuild your identity and leave yourself behind.

The Royalty Card

Frequent cruisers can enjoy spontaneous adventures with RC's pre-boarding key card, which offers more than room access. RC customizes your trip with exclusive ship areas and secret event invites based on the cruise-you you want to be.

DreamYou Greetings

Royal Caribbean is installing hightech AI generated photo booths near offices, in malls, and on their cruise ships to give people the opportunity to leave themselves behind, even if it’s just via postcard. 

Upon entering the booth and snapping a series of photos, you'll be prompted to complete a brief questionnaire.

After completion, an AI-generated postcard will display, showcasing what cruise you would look like if you left yourself behind, based on the answers you gave.

Maritime Mode Rentals

Whether you're feeling a sleek mesh dress, a chic black bob wig or whatever else tickles your new-cruise-you, you can find it all at Maritime Mode Rentals shop. Set sail knowing you can easily switch up your look to match the person you are at sea without feeling restricted to what you packed in your suitcase.

Supergoop x Royal Carribean

Royal Caribbean and Supergoop present "Sun Sail," an exclusive sun protection and cosmetic line for RC travelers. Customize your kit online or get a surprise onboard, with ocean-scented sunscreen and SPF waterproof grooming and makeup products. Shine like the sea with worry-free, long-lasting protection so you can be the cruise you without having to break character.

CREATED BY

Copywriter: Lily Harir

Art Director: Elysia Hartojo