NIKE
BORN TO FIGHT
70% OF THOSE ENDURING CHRONIC PAIN ARE WOMEN.
And almost half is attributed to reproductive health. Their daily lives are an exercise in tackling obstacles, not by choice but by necessity. Yet women press on, born not only to endure but to fight.
Nike x Airbnb
Women don't always want to battle their daily struggles at home. Nike and Airbnb are teaming up to offer an Airbnb Experience across the USA. These experiences provide a designated sanctuary away from home, allowing women to fight their fight in peace, free from external burdens.
These Nike X Airbnb homes are outfitted to accommodate women facing daily physical challenges. Paired with our NikeFight, we ensure their fights are fought in comfort.
They’ll be your sanctuary away from home.
We've established homes across the USA where abortion is legal, providing refuge for women in states with restrictive abortion bans. Women can now access the care they deserve, including necessary medicine for termination, nearby hospitals, and the comfort and privacy of a home-away-from-home.
NIKE:FIGHT
Gear Line
When we lace up for life's battles, our gear is what empowers us to prevail. Nike is launching a groundbreaking tech line, Nike:Fight, featuring state-of-the-art heating pads integrated into leggings, leak-proof technology, versatile packs that can be frozen or heated for bras, specialized compression heated underwear, and much more.
APPLE WATCH: PROOF FACE
Nike is transforming wearable tech with an Apple Watch face, Proof Face, that tracks more than just training. Designed to help women monitor and analyze cramps, fatigue, hot flashes and more, it provides valuable data for your health. So, when a doctor dismisses your symptoms, you'll have the evidence to prove otherwise.
CREATED BY
COPYWRITER: LILY HARIR