Grow Up To Be PBS MEN
We’ve been taught at a young age that if a boy bullies you, he likes you.
PBS Kids is dismantling the archaic excuse of 'boys will be boys' by targeting a new audience: grown men. PBS Kids is determined to rewire and reteach ingrained behavior patterns and foster genuine growth, acknowledging that their previous attempts were clearly ignored.
Gentle Play with the Bop It
PBS brings back Bop It; the beloved game from the early 2000s. This time, Sesame Street characters guide players in a gentle touch version, using vibration technology to reward gentle interactions.
ASK US ANYTHING, BOYS
The female characters of PBS are hosting live Instagram Reel AMAs in April and October to discuss raising respectful boys during Sexual Assault Awareness Month and Domestic Violence Awareness Month. This is your chance to get the inside scoop from girls about how to be better men and how to raise men of the future.
GABB WATCH x DANIEL TIGER AFFIRMATIONS
Boys internal voices become their external voice, according to child therapists Big Little Feelings. PBS is rolling out a special app for the Gabb watch to support young boys in managing their emotions. By offering calming sounds, positive affirmations by Daniel Tiger and a fidget compartment, it aims to help boys navigate stress and overwhelm. When boys learn self-compassion, they extend that kindness to others.
LETS TALK ABOUT GIRLS X RECESS THERAPY &MOLLY OF DENALI
Recess Therapy and Molly of Denali are hitting the town to talk to boys about growing up and building respectful relationships with girls– the moment a boy dismisses a girl, Recess Therapy will ask the pondering question of “why?” via Tik Tok
Elmo has a PSA
Elmo is securing speaking slots on shows like Good Morning Football and Inside the NBA to educate boys on becoming better men before sports events. He'll discuss managing emotions, channeling energy positively during games, and leaving negativity behind, both on the field and at home.
CREATED BY
Copywriter: Lily Harir
Art Director: Alena Cuebas