Set Yourself Free
Escape The Vape
People vape when they’re anxious but have no idea that their anxiety heightens with every inhale.
Using an anxiety-inducing remedy for your already existing anxiety doesn't alleviate what’s going on in your head. Vaping will never address your fears; set yourself free—escape the vape.
Rather than solely using anxiety-inducing billboards to urge people to "Escape The Vape," we now engage directly in the spaces where vaping occurs most frequently. It's vital to authentically address our concerns in environments that truly connect with our audience.
Truth Confessional
Join the conversation on Twitter using #truthconfession. Share what makes you anxious or what drives you to vape. Your confession might just end up on the nearest Truth Billboard, visible to the world.
The Truth Serum
Moon Juice, supported by herbalists and Chinese Medicine doctors, collaborates with Truth Initiative to offer The Truth Serum. Infused with Ashwagandha, Chaga, and cinnamon, this blend helps ground your mind in the present, easing anxiety.
ZenHug Weighted Hoodie
Achieve serenity with Truth's weighted hoodie, The ZenHug. Perfectly weighted, infused with lavender for soothing comfort, slip into your hoodie and unwind in the places that stress you out the most.
Your Truth Will Set You Free
Truth is setting up an abstract statue to represent what your mind looks like when it is stressed, to be vandalized. This is your opportunity to unleash your feelings and thoughts to the world, to set yourself free.
Urban Forest Oasis
Truth Initiative is converting vaping hotspots into tranquil forest retreats inspired by Japanese Forest Bathing. Visit their pop-up stone baths at bus stations, restaurant alleyways, and more, surrounded by moss and tree bark.
