River & Rye

Sleepeasy. Speakeasy. Trekeasy

Who are they?

R+R is an inn and restaurant in Jamaica, VT. R+R’s lifestyle brand of Sleepeasy, Speakeasy, Trekeasy, is mirrored throughout the inn highlighting their boot in the dirt aesthetic and whisky lover paradise. The inn is also an event space for the outdoorsy folk to book weddings, weekend retreats, parties, etc. Located right near some of the best skiing on the east coast, and amazing hiking trails, R+R encourages travelers to fully immerse themselves in all of natures beauty, while also being completely comforted in their adventure cozy space.

Responsible for: creating and implementing social media strategies, content curation, copywriting & scheduling of posts, social media presence, social campaigns & outreach templates.

Used tools like Canva, Splice, Adobe Premiere, and Google Applications to acheive each vision

R+R Weekly Vermont Inspired Cocktails

Watermelon Gin Fizz

-Worked with Vermont Sweetwater Soda Company
-Created recipe
-Wrote copy, and utilized Canva
Lavender Honey Strawberry Paloma

-Worked with local farms to help promote cocktail and R&R page
-Wrote copy and created graphics through Canva
Bees Knees

-Worked with Bar Hill Gin— local Vermont company— to market R&R and weekly cocktail
-Implemented strategy to collaborate with local companies mentioned in recipe
-Created recipe
-Wrote copy
-Created graphics through canva
Blueberry Moonshine Mule

-Contacted local farms in Jamaica VT Area for tips on blueberry harvesting
-Created Recipe
-Wrote Copy
-Created graphics through Canva
Pickled Fiddlehead Blood Mary

-Researched fiddlehead foraging months
-Created recipe
-Wrote Copy
-Utilized Canva for graphics
-Stayed true to R+R color scheme and vision

River & Rye advertised their eco friendly wedding venue on sites such as, The Knot and Wedding Wire. As their marketing manager and coordinator, I created pamphlets using Canva and Photoshop to ensure the best quality. I wrote the copy, found the imagery, and organized the visuals as such.